Solo
- One-time fee, usually $500–$700 depending on the business.
- You own the full kit outright, no strings attached.
- Keep 100% of everything you earn, from day one, forever.
- No ongoing tie to us — good if you'd rather pay once and go.
What this is
A path, not a program.
There is no admission committee, no cohort start date, and no stipend. You choose a business from the directory, decide how you want to start, and begin.
Each business comes with a model, training, tools, templates, and launch support — the parts that usually take months to figure out alone. What it does not come with is the work. Finding customers, doing the job well, and building the relationships is yours to do.
Two ways to start
Own it solo, or run it with the cooperative.
Both paths end in the same place: a business you own outright. They differ in what you pay and what stands behind you while you build.
Cofounder
- Nothing upfront. Full infra, bench, tools, coaches, and community — all in.
- Client lists included. You own the brand and every relationship you build.
- Flat 30% membership fee on proceeds.
- No equity taken, no IP claim, no debt. The business is yours.
- Exit any time — no penalty.
We're a nonprofit. The membership fee funds the shared infrastructure and the builders coming up behind you.
Who this is for
People ready to work with customers this week.
Start on Monday suits builders who would rather run a proven business than invent one — people who are self-directed, comfortable learning tools as they go, and ready to sell.
It is a poor fit for anyone looking for passive income, a managed job, or a course. The businesses are real, the customers are real, and the work is real from the first week.
Where this sits
A Birthright Labs venture.
Start on Monday is built by Birthright Labs, the venture arm of The Birthright Project — a 501(c)(3) nonprofit building practical infrastructure for economic dignity across Africa, Latin America, the Caribbean, and the diaspora.
It shares the cooperative infrastructure behind softerbread, Birthright's venture platform for financial autonomy. Softerbread's bakery is a residency for builders who want to grow into a venture over 12 months. Start on Monday is for builders who want to start running one now.